Fidget cube craze has hit Carleton Place

Apple Cheeks Consignment owner Krista Lee holds a fidget cube inside her Carleton Place store. Lee sold out of her first shipment of fidget cubes in less than 24 hours.
Posted on: May 15, 2017

Jane Hobson
jane@pdgmedia.ca

Fidget devices are making national headlines lately as debates emerge about whether or not they boost concentration or distract students in the classroom, but residents of Carleton Place are among the thousands that see these as a benefit.

In a shocking span of just 24 hours, Apple Cheeks Consignment in Carleton Place sold out of their stock in late April and owner Krista Lee is still waiting for her next shipment to arrive.

“I wasn’t expecting it at all,” said Lee. “Fidget stuff seems to be really big right now and I don’t think the manufacturers anticipated that.”
Fidget cubes are small desk toys that fit inside a closed fist and weigh less than two ounces. They are designed to help people maintain their focus by allowing them to fidget with one of the six sides. Each side has a different feature; buttons with an audible click, a joystick to glide around, a wedge to flip, a smooth surface that mimics a stress-relief worry stone, gears to roll, and a rotating dial to spin.

Fidget cubes can be used by people of all ages, from adults to school-age children. They come in a variety of colours and are now made by many manufacturers under various names. The original fidget cube is made by Antsy Labs and retails for about $25. The version for sale at Apple Cheeks is not the original, but it retails for $15 and so far buyers have been satisfied.
“I have about 15 people coming in here every day looking for fidget cubes,” she said. “Nobody has brought one back due to a defect or anything.”

As a self-declared fidgeter herself, Lee thinks fidget cubes can be a huge help to people with neurodevelopmental disorders, like autism spectrum disorders, or for people who lack fine motor skills.

“It is important for me to offer tools like fidget cubes because not only is it good for people who are anxious or need something to hold in order to concentrate, but it also strengthens the muscles in the hands,” Lee said. “I felt it was a demand that needed to be filled in our town.”

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