The Lanark County Tourism Association (LCTA) is pleased to announce the development of a new food and drink trail in Lanark County, the Sip & Savour Trail. The new trail will help visitors locate specialized food and drink businesses in the region, including breweries, distilleries, restaurants, maple syrup producers, chocolatiers and more.
A stakeholder session for the Sip & Savour Trail is planned for Monday, June 11, 2018, from 5:30 p.m. to 7:30 p.m. at Almonte Old Town Hall, to gain feedback on the program from tourism operators and stakeholders. All are welcome to attend the information session; catered refreshments will be provided. A second stakeholder session is planned to be held in Perth, in fall 2018.
“We are very excited to be working with our members in the development of our latest project,” LCTA President, Bob Mingie, said. “Food and drink trails are popular with tourists and we anticipate that having this information available in one comprehensive document and online location will help visitors in planning their visit to our area.”
The program guidelines for the Sip & Savour Trail will be developed in 2018 through a partnership project with the Ontario’s Highlands Tourism Organization (OHTO). The project has received funding support through OHTO’s Tourism Destination Development Program (TDDP) and with the support of the Ontario Ministry of Tourism, Culture and Sport. The Sip & Savour Trail will be developed to align with OHTO’s Come Wander brand platform and themes. Both OHTO and Lanark County Tourism will provide staff support and guidance throughout the development process.
“Today’s travellers are motivated to travel for the full experience of a destination,” OHTO’s Tourism Development Coordinator, Stephanie Hessel, said. “Linking together Lanark County’s unique culinary offers with a route that is strategically developed and anchored in key market insights provides visitors with a better appreciation of what the destination experience is, and reasons they should visit.”
“The Sip & Savour Trail will include stories of the tastes and flavours of Lanark County and the people behind those experiences that helps to capture the attention of potential visitors seeking authentic culinary experiences,” Hessel goes on to say. “Ultimately, this inspires visitation and encourages visitors to access and experience more of the region.”
It’s anticipated the program guidelines for the Sip & Savour Trail will be completed by the end of 2018, with a program roll-out in 2019, in advance of the tourism season. Once completed, the Sip & Savour Trail will include printed materials distributed through tourism outlets and operators, as well as a website featuring an interactive map, and brief descriptions of the locations. Advertising and promotion for the trail will also be included.
LCTA is a not for profit, membership-based organization dedicated to promoting the interests of its members and tourism within Lanark County. LCTA members currently include more than 70 tourism operators and stakeholders, including the municipalities of Perth, Smiths Falls, Mississippi Mills, Carleton Place and Beckwith Township.
LCTA takes on a number of projects each year, and in the past several years has worked with both OHTO and Lanark County to coordinate the creation of an image database, tourism videos and online articles to promote LCTA members and the region. Each year, LCTA attends the Ottawa Travel & Vacation Show to promote its members and Lanark County as a tourism destination, and in 2016 partnered with OHTO and Lanark County for the OH! Tourism Summit and IGNITE Lanark County.
In 2017, LCTA partnered with Lanark County and OHTO to coordinate the distribution of two tourism videos and written content through an extensive advertising campaign with The Weather Network and social media. The advertising campaign reached more than 300,000 people from May to July 2017.
For more information about the Sip & Savour Trail project, or to register for the June 11 stakeholder session, please contact Amy Hogue at firstname.lastname@example.org or 613-264-6107.