“We’re moving forward,” Shawn Pankow, mayor of Smiths Falls said at the unveiling of the new logo and website for the town on June 29.
The new logo celebrates past, present and future while still retaining historical roots.
The new stylized logo, with gradations of blue from turquoise through ultramarine to cornflower, depicts the history of the town from 1786 to the present. The large ‘S’ refers to Thomas Smyth, a United Empire Loyalist, who was granted 400 acres of land in the late 1700s. The lines descending through the ’S’ represent the flowing water and symbolize a gathering point/unified community. And the lines that form the waterfall within the ’S’ “celebrate the falls that were diverted to create the Rideau canal and the three lock stations which established trade routes that allowed the town to flourish,” Pankow explained.
One more aspect of the design ties it all together — the “winding and wide curves of the logo’s ’S’ which represent the 202 kilometre of the Rideau Canal,” he added.
The slogan ‘Rise at the Falls’ speaks emotionally to the past hardships of the town and the promise for the future. Councillor Lorraine Allen describes the thinking behind the slogan as looking at “a change for the better. We’ve gone through so much…but we’re really a community that can’t be broken. We’re friendly, caring and up-and-coming.”
Rise at the Falls for Allen also says “bring your business, your ideas here. Things are just getting better. Come and be the best you can be at the Falls.”
The new branding fulfills the town’s strategic plan objective no.3 and was budgeted for in the town’s 2016 budget at a cost of around $20,000.
Residents and visitors will notice a gradual incorporation of the logo on all of the town’s assets, including trucks, entryways, and signage.
Pankow said the familiar green Smiths Falls logo was developed in 1999 under the ‘Sensational’ aegis with ‘Sense’ in sensational emphasized. All five senses were represented – taste, touch, sight, smell, and sound. He added, making the 30 or so present laugh, that Hershey’s chocolate smell has since been replaced by “another” smell.
A second tagline was added in 2005 — Heart of the Rideau Canal — and it was further updated through the years.
In 2016 the town opted for a new branding, put out an RFP, awarded it to Cinnamon Toast, a design studio in Ottawa, and their work was unveiled today.
Pankow thanked all involved during the rebranding process. The new branding is already on website at www.smithsfalls.ca.