The Lanark County Tourism Association (LCTA) is pleased to announce that the first intake of applications for the Sip and Savour Trail saw more than 20 new businesses apply to be part of the trail. Applications will continue to be accepted on an ongoing basis until March 31; the trail is expected to be ready for roll-out for spring 2019.
As Lanark County’s first food and drink trail, the Sip & Savour Trail will feature the stories of the unique tastes and flavours of Lanark County, and the people behind those experiences. The trail will assist visitors in planning their visit to Lanark County, guiding them along a virtual “trail” of the best of the best of food and drink related businesses within the county.
Lanark County businesses with a food and drink component are invited to apply to be part of the trail, to promote their business and connect with other food and drink operators in the region. As home to more than seven breweries, two cideries, a distillery, three chocolateries, and a number of other food and drink related businesses and restaurants, establishing the Sip and Savour Trail was a natural next step for the region.
“Here in Lanark County, we’re ready for a food and drink trail,” LCTA President, Bob Mingie, said. “In recent years we’ve become home to a wide variety of edible businesses and experiences, and it’s time to showcase everything we have to offer for food and drink.”
The LCTA, in partnership with the Ontario’s Highlands Tourism Organization (OHTO), has been working on the Sip & Savour Trail project since January 2018, with a goal of unrolling the program to visitors in June 2019. In 2018, two stakeholder sessions were held to glean feedback from food and drink operators in Lanark County while the program guidelines were in development.
In 2019, branding, website development, and destination attraction have been ongoing; both branding and website development are expected to be completed in March.
Businesses in Lanark County with a food and drink element are invited to apply to the program by completing an online application that can be found on the LCTA website at www.lcta.ca. Applications will be juried and successful applicants will be required to complete a Memorandum of Understanding with LCTA. The cost to participate in the Sip and Savour Trail is $300 plus HST, paid upon acceptance. This cost covers inclusion on the trail from 2019 to 2021.
The program guidelines for the Sip & Savour Trail were developed in 2018 through a partnership project with the Ontario’s Highlands Tourism Organization (OHTO). The project received funding support through OHTO’s Tourism Destination Development Program (TDPP) and with the support of the Ontario Ministry of Tourism, Culture and Sport. The Sip & Savour Trail has been developed to align with OHTO’s Come Wander brand platform and themes. Both OHTO and Lanark County Tourism will provide staff support and guidance throughout the development process.
LCTA is a not for profit, membership-based organization dedicated to promoting the interests of its members and tourism within Lanark County. LCTA members currently include more than 70 tourism operators and stakeholders, including the municipalities of Perth, Smiths Falls, Mississippi Mills, Carleton Place and Beckwith Township.
LCTA takes on a number of projects each year, and in the past several years has worked with both OHTO and Lanark County to coordinate the creation of an image database, tourism videos and online articles to promote LCTA members and the region. Each year, LCTA attends the Ottawa Travel & Vacation Show to promote its members and Lanark County as a tourism destination, and in 2017, LCTA partnered with Lanark County and OHTO to coordinate the distribution of two tourism videos and written content through an extensive online advertising campaign, reaching more than 300,000 people.