Lanark County Tourism kicks off new marketing project with funding from OHTO

Posted on: August 24, 2016


The Lanark County Tourism Association (LCTA) has received funding from Ontario’s Highlands Tourism Organization (OHTO), as part of OHTO’s Tourism Development Partnership Program (TDPP), which will allow the association to kick off it’s new marketing campaign while supporting the Come Wander brand.

“The TDPP program is designed to encourage and support collaborative tourism development initiatives that reflect the Come Wander regional brand platform, that align with strategic objectives, and that can demonstrate long term benefits to the region,’” said Stephanie Hessel, tourism development and industry relations coordinator for. “We are excited to support this LCTA initiative and looking forward to seeing its potential to support the Come Wander brand.”

Over the next several months, LCTA will be gathering content for the creation of an image database, coordinating the production of two 30-second tourism videos highlighting tourism assets in Lanark County, as well as the creation of copywriting content. The image and video database will be accessible by tourism operators and stakeholders in Lanark County, at no cost.

“Our goal is to assist our membership to promote themselves and their business as a tourism destination in Lanark County,” LCTA President, Bob Mingie, said. “Having the tools available to market your business, and the region, is a good way for LCTA to support our businesses.”

LCTA will be reaching out to community members and organizations for contributions of photographs to be included in the image database, as well as contracting with a local photographer for more targeted shots. A videographer will be working in the area over a two-day period in August.

The second phase of the project will involve the marketing component of the content, and distribution through online and digital media. This phase of the project is expected to begin in 2017.

In June 2016, LCTA received funding to support the project from Lanark County, in the amount of $3,500, which LCTA is matching for an additional $3,500, bringing total available funds for the project up to $7,000.

OHTO will provide matching funding for LCTA’s tourism projects in the amount of 50 per cent of project costs.

Lanark County Tourism Association (LCTA) is a membership based tourism organization committed to supporting tourism operators in Lanark County, and providing a collective voice for stakeholder.