The Lanark County Tourism Association (LCTA) is pleased to announce that Lanark County’s first food and drink trail program guidelines will be officially unveiled to stakeholders on Oct. 23 between 5:30 p.m. and 7:30 p.m. at the Lanark County Administration Building. This stakeholder session is the second meeting held to gain feedback on the trail program from tourism operators and stakeholders.
The LCTA, in partnership with the Ontario’s Highlands Tourism Organization (OHTO), has been working on the Sip & Savour Trail project since January 2018, with a goal of unrolling the program to visitors in June 2019. At the Oct. 23 meeting, stakeholders and partners will be invited to provide their feedback on the program guidelines and criteria for inclusion, in advance of the finalization of the program. Applications to be part of the trail will open in December 2018.
The Sip & Savour Trail will feature the stories of the unique tastes and flavours of Lanark County, and the people behind those experiences. The trail will assist visitors in planning their visit to Lanark County, guiding them along a virtual “trail” of the best of the best food and drink related businesses within the county.
“The LCTA Board of Directors is pleased to be working with OHTO on this new project to benefit our members,” LCTA President, Bob Mingie, said. “Culinary tourism is a significant tourism driver, and we’re happy to provide the framework to assist our members in claiming their portion of this market.”
The program guidelines for the Sip & Savour Trail were developed in 2018 through a partnership project with the Ontario’s Highlands Tourism Organization (OHTO). The project received funding support through OHTO’s Tourism Destination Development Program (TDPP) and with the support of the Ontario Ministry of Tourism, Culture and Sport. The Sip & Savour Trail has been developed to align with OHTO’s Come Wander brand platform and themes. Both OHTO and Lanark County Tourism will provide staff support and guidance throughout the development process.
“Well-planned trails and routes can help visitors to more seamlessly travel and take part in unique experiences in-destination,” says Stephanie Hessel, OHTO’s Destination Development Manager. “We commend the LCTA for coming forward with a project that aims to make it easier for visitors to experience the best of Lanark County’s culinary tourism products and services and partner with them to drive more tourism visitation and spending to the region.”
Once completed, the Sip & Savour Trail will include printed materials distributed through tourism outlets and operators, as well as a website featuring an interactive map, and descriptions of the locations. Advertising and promotion for the trail will be taken on by LCTA as part of the program roll- out in 2019.
LCTA is a not for profit, membership-based organization dedicated to promoting the interests of its members and tourism within Lanark County. LCTA members currently include more than 70 tourism operators and stakeholders, including the municipalities of Perth, Smiths Falls, Mississippi Mills, Carleton Place and Beckwith Township.
LCTA takes on a number of projects each year, and in the past several years has worked with both OHTO and Lanark County to coordinate the creation of an image database, tourism videos and online articles to promote LCTA members and the region. Each year, LCTA attends the Ottawa Travel & Vacation Show to promote its members and Lanark County as a tourism destination, and in 2016 partnered with OHTO and Lanark County for the OH! Tourism Summit and IGNITE Lanark County.
In 2017, LCTA partnered with Lanark County and OHTO to coordinate the distribution of two tourism videos and written content through an extensive advertising campaign with The Weather Network and social media. The advertising campaign reached more than 300,000 people from May to July 2017.
For more information about the Sip & Savour Trail project, or to register for the Oct. 23 stakeholder session, please contact Amy Hogue at firstname.lastname@example.org or 613-264-6107.