The Lanark County Tourism Association (LCTA) has announced it’s the last call for applications to be part of the Sip & Savour Trail, Lanark County’s first food and drink trail. Deadline for applications to be received to be part of the printed marketing documents for the trail is Friday May 25, 5 p.m. To date, there are 30 businesses registered to be part of the trail.
Under development since 2018, the Sip & Savour Trail is a virtual trail highlighting the unique tastes and flavours of Lanark County to assist visitors in planning a visit to the region. Destinations on the trail include breweries, distilleries, cideries, chocolateries, restaurants, specialty stores etc.
The Lanark County Tourism Association, in partnership with the Ontario’s Highlands Tourism Organization (OHTO) and Lanark County Tourism, worked to develop the trail framework in 2018, and will be unrolling the trail to the public in June 2019. Funding through OHTO’s Tourism Development Partnership Program (TDPP) will offset costs for marketing content and a co-operative advertising campaign promoting the trail in 2019.
Lanark County businesses with a food and drink component are invited to apply to be part of the trail, to promote their business and connect with other food and drink operators in the region. In 2019, LCTA will once again be partnering with OHTO to develop marketing content and an advertising campaign that will reach deep into the Ottawa market.
“We’re pleased to have seen such a strong response to the calls for participation on the trail,” LCTA President, Bob Mingie, said. “With 30 businesses already registered to be part of the trail, we can be confident we will have a good product for the visitor to explore.”
Of the 30 businesses already registered, 100 per cent of the craft alcohol producers are represented on the trail, along with several restaurants, specialty foods, and accommodations. Mingie noted there is a good representation of the food and drink experiences to be had in Lanark County, but more participation is always welcome.
“Any business with a food and drink component that is interested in being part of the trail is welcome. In particular it would be good to see more accommodations and restaurants join the trail, but overall we’re happy with the representation we’ve seen so far,” Mingie said, “This project represents excellent value for business owners, with partnership dollars from both the county and regional level allocated to developing and promoting the trail to the Ottawa market.”
In 2019, LCTA completed the branding for the trail, with the logo and branding created by David Bromley, a freelance graphics designer and Professor at Algonquin College School of Media & Design. The website is currently under development by local website designer, Brent Eades, of Bay Hill Media.
Businesses in Lanark County with a food and drink element are invited to apply to the program by completing an online application that can be found on the LCTA website at www.lcta.ca/sip-savour-trail/. Applications will be juried and successful applicants will be required to complete a Memorandum of Understanding with LCTA. The cost to participate in the Sip and Savour Trail is $300 plus HST, paid upon acceptance. This cost covers inclusion on the trail from 2019 to 2021.
LCTA is a not for profit, membership-based organization dedicated to promoting the interests of its members and tourism within Lanark County. LCTA members currently include more than 70 tourism operators and stakeholders, including the municipalities of Perth, Smiths Falls, Mississippi Mills, Carleton Place and Beckwith Township.
LCTA takes on a number of projects each year, and in the past several years has worked with both OHTO and Lanark County to coordinate the creation of an image database, tourism videos and online articles to promote LCTA members and the region. Each year, LCTA attends the Ottawa Travel & Vacation Show to promote its members and Lanark County as a tourism destination, and in 2017, LCTA partnered with Lanark County and OHTO to coordinate the distribution of two tourism videos and written content through an extensive online advertising campaign, reaching more than 300,000 people. For more information about the Sip & Savour Trail project, please contact Amy Hogue at firstname.lastname@example.org or 613-264-6107 or visit the LCTA website at www.lcta.ca.